The Power of Performance Branding to Drive  Climate Tech Adoption

We are grappling with an urgent need for climate action. The current trajectory, as reported by TIME Magazine, puts us on a risky path with a warming of 2.5 to 2.9 degrees Celsius by 2030, emphasizing the need for a course correction. Climate tech companies can have a real impact on this trend and stand as beacons of hope as their solutions can help lower global temperatures to livable levels. Climate tech companies are needed now more than ever, and their success depends on having a strong brand and strategic marketing to attract customers. 

Strategic branding in a climate crisis

The climate crisis is real, and climate tech companies are at the forefront of addressing it. Many climate-tech companies are focused on fundraising and product-market fit, which is essential. However, ultimately the strength of their brand will be key to getting customers, and thus adoption of their tech which will help close the emissions gap and avert catastrophic climate change. 

Building brand equity is no easy task in a category where awareness and emotional connection often fall short. “Getting leads” is often the rallying cry at companies, but our experience has shown that a poorly defined brand strategy will only lead to getting more of the wrong leads. Success actually requires performance-accountable brand building paired with brand-accountable performance marketing.

Being Brand- & Performance- Accountable 

Performance-accountable branding goes far beyond lead generation, engaging buyers throughout their journey and ensuring brand consistency even when customers are not actively in the market. 

At Rakas, we’re focused on helping climate and clean tech companies that need expertise to increase brand equity, measured through familiarity, regard, meaning, uniqueness, and sales growth. Unlike traditional branding, we offer a more balanced approach that ensures measurable ROI and transformative impact. 

Clouded by your brand’s blindspots

Whether your company already has a memorable and notable brand or is in need of a reset, it needs to be a strategic priority because it’s the foundation of all of marketing efforts. To implement a powerful performance branding strategy, data-driven insights must be leveraged to tailor an approach that resonates with all stakeholders, fostering trust and differentiation in the market. 

Now is the time for change

As each year passes, our climate crisis is becoming more dangerous, and clean-tech companies that embrace performance-accountable brand building and brand-accountable performance marketing will reach market adoption faster and more efficiently. 

Rakas's approach is rooted in our understanding of the climate-tech category. That expertise, combined with our branding and performance-marketing experience, will accelerate the adoption of your solutions and decelerate climate change.